Content refers to creating content (text, images, videos, etc.) that helps your web pages to rank high in the search engines. Content SEO is extremely important because search engines, such as Google, read your website, so the number of words and other content you use on your site determine whether or not your site will rank in their results pages. The more content you create the better and the content should be relevant to current trends in the markets you serve.
DESIGN LAYOUT, FONTS,
COLOR SCHEMING &
Designing a website requires a great deal of time and attention to making the entire visual appeal "speak" to your audience in ways that best represent the messages you want to convey to your audience and potential customers. Key elements that must be carefully considered, tested and formatted are the overall layout of the website, the types and sizes of fonts used, background and highlight colors and shades and of course the images used. All of these elements must reflect the subjective mood, feel and appeal the business wants their audience to experience.
There is no point in spending the time and money creating a great looking website if it will rarely be seen on Internet search results. Most people do not realize just how important Search Engine Optimization is to getting their products, services and messages recognized and acted upon in the digital landscape. A good, solid SEO plan is an absolute must for anyone serious about building a successful business.
A well planned and executed digital marketing plan is essential to driving new and repeat customers to your website and your business. Digital marketing encompasses everything from progressive social media postings and blogging, e-mail marketing to "off site" content (articles, infographics, YouTube videos and more). Digital marketing is the "steam that runs the engine" getting your content, name, brand identity and marketing position out to the marketplace and into the minds and buying trends of your potential customers.